Industrial design applies a blend of art and science for improving a product in a way that there is an addition to its market value through improved looks and functionality. It comes to use both for products which are in the development stage and those that have already been launched in the market.
The goal of industrial design is creating a favourable perception of the product. It means the consumers should consider the products as something desirable and worth paying for. The optimization in such cases can be achieved by improving the functionality as well as the looks of the product, which will make the product attractive to a lot of customers.
A detailed research into the purchasing habits of consumers and their likes and dislikes is the first step towards designing a certain product. This step is then followed by designing, model making, sampling and final testing before launch of the product in the market. Nowadays, there is a popular trend of making use of 3D software and CAD programs for making these jobs easier.
Industrial designing essentially concentrates on a product's overall shape and texture. Designers have to figure out the functionality, durability, and user friendly features of the product in addition to its looks and aspects like colour or even the sounds. In fact, a designer can also reduce the production costs greatly by making required improvements in the design.
Industrial design is not limited to the above features but also extends to other factors like product packaging, analysis of the market demand for the item, and even the study of the consumer's response to the design of the product. That is why industrial designers go through years of special training before they work on a real project.
Some of the famous industrial designers of the present age are Jonathan Ive, who is credited with designing the iMac; Brooks Stevens, the original designer of the Harley-Davidson motorcycle, and Raymond Loewy, famous for the Coca-Cola bottle.
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Orignal From: Industrial Design - A Key Element Of Business
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