Nike - Product Series

Nike - Product Series
Sports footwear:
Nike basketball shoes (Nike baseball shoes), Nike shoes (Nike SB Shoes), Nike jogging

Shoes (Nike running shoes), the Nike board shoes (Nikecricket shoes, Nike Air Zoom

Yorker)
2008, listed on the the Nike new basketball shoes "Air Jordan XX3", "Air Jordan XX3" both improve

Sports performance, more in line with the concept of environmental protection
Sportswear categories:
For men, women and children dressed in costumes of all kinds of sports, including: football clothing, basketball clothing, net

Ball dress, American football clothing, running clothing, athletic apparel ......
Outdoor sports categories:
Golf, skateboarding, baseball, cycling, water sports and other outdoor sports apparel.
Cross-border cooperation:
Nike (Nike) and Apple's recent launch "Nike" shoes into the electronic monitoring set

Preparation of record of the achievements of the movement, and the electronic monitoring device is to access the iPod nano.
Nike - business model
First, Nike all personnel, material, financial and other resources together, then to all the cast and production

Two major departments of the product design and marketing to them, efforts to cultivate the company's strong product design and marketing

Capacity. Phil Knight, on the one hand, while the emphasis on product development and design capabilities, more Note Company marketing capabilities

Training, product design and brand marketing became Nike's two powerful competitive weapon.

Second, Nike has taken on in the production of a virtualization strategy, namely: the external leveraging, through the integration of external funding

Source it for me, so as to expand their own territory, to make up their own use of the capabilities and advantages of the external

Insufficient investment in the construction of production sites, not assembly line, Nike products do not produce their own manufacturing

But all outsourced to other manufacturers manufacturing out. Nike coup, not

Only production investment in infrastructure, equipment acquisition costs, and workers labor cost savings, and is also fully

Play other production ability of manufacturers ability, especially in the production and processing of products outsourced to Southeast Asia

Places many enterprises in developing countries, the labor costs of these places to be extremely low, and thus force Nike

Saving a lot of labor costs, which is Nike sports shoes has been able to lower prices and other brand-name production

Product competition is an important reason. The implementation of virtual production, the Nike design drawings to the manufacturer,

In strict accordance with the drawings style production, and to ensure the appropriate quality and then, Nike then own

Brands and labels affixed to these products, and will submit them to the company's marketing staff. Through the company's marketing network

The product sold. This mode is fully complementary role.

Third, the Nike marketing innovation is to spread. It uses youth worship idols such as Michael Jordan, etc.

Spread, also use electronic game design Nike special game. Whenever introduced new models that invited the band

Played by way of entertainment spread out a change of thinking and quality. Nike this communication strategy,

Not only rapidly enhance its brand awareness, but also to establish a highly identity brand assets value.

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